Amazon Collection

Medium

Branding, Event Marketing

I learned...

Amazon is big. Surprisingly huge in fact. & They have a team for everything.

Introduction

From promoting internal company wide meetings, to hosting celebrity guest speakers, Amazon's brand frequently needs to flex itself into new directions.

Amazons brand extends far beyond the iconic a-z smile. In many situations micro-brands, styles, and collateral must be created underneath the Amazon umbrella to facilitate specific teams and events.
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While working at CROWN I had the opportunity to work closely with Amazon on multiple projects. Below you will find a small collection of examples ranging from branding a company wide all-hands meeting, updating the visual style of Amazons iconic “fishbowls”, and concepts for Amazon Kids On Campus.